Google Adwords has introduced features that allow brands to re-market to people who have watched their YouTube videos.

This creates a very effective new way for marketers to create retargeting groups, reach more qualified leads and is  a very powerful way to move buyers down the funnel.

Below is a snapshot of some of the retargeting options now available to those with a YouTube channel.


Why Should You Care?

YouTube has a MASSIVE audience (in an average day, it reaches more people than any TV network), which means that the chances are good that some of your target audience are spending their time here – and now you can capitalise on that.

In addition, you’ll be able to reach more qualified leads with your ad –  in fact, it’s been shown that people are 64% more likely to buy a product after watching a branded video – so targeting these smokin’ hot leads is a no-brainer.

This feature has already rolled out and is ready for you to start playing with. Here’s how to get started.



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About Anika

Anika is our digital marketing creative and social media guru, with a passion for everything design and user experience optimisation. She's passionate about strategising new campaigns and utilising her knowledge of the psychology behind the consumer’s journey.

Outside the office she spends most of her time outdoors or trying to be the ultimate master chef.

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