Tubular Insights (formerly ReelSEO) has released a state of social video report that’s revealed some exciting and surprising data.

It seems that 2017 has been a bumper year for social video, and those who have been turning a blind eye to its rise may no longer be able to do so.

Our favourite fact? The report showed that in 2017,  64% of consumers purchase after watching branded videos on social media.


live video

This, if you’re a business owner or digital marketer, probably got your heart beating a little faster (or skipping a beat, if you’re not yet investing in video creation).

The report also showed us that 84% of users are watching videos on their mobile phones and that more people are watching branded videos on Facebook (49%) than on YouTube (32%). Instagram is the next best thing, with 24%, followed by 22% on Snapchat, and 22% on Twitter.

Why should you care?

We all knew that video was becoming more important, but this report shows, unequivocally, that video has become one of the most effective tools in any marketer’s arsenal.

The major take-away here is short and sweet: video should become part of your social media marketing strategy – it’s worth the investment.

We’ve started to invest more time and energy into video – here’s a snap of Anika and Ant caught in the act:

Click here for more stats that help elucidate the details around when, where and what to publish.


About Anika

Anika is our digital marketing creative and social media guru, with a passion for everything design and user experience optimisation. She's passionate about strategising new campaigns and utilising her knowledge of the psychology behind the consumer’s journey.

Outside the office she spends most of her time outdoors or trying to be the ultimate master chef.

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