What’s a title tag?

  • A title tag is the blue heading you see on the SERP
  • It’s just as critical as a headline as it tells both users and search engines what they’ll find on your page


A good title tag helps SEO by:

  • Increasing a page’s relevance to themes and keywords.
  • Attracting clicks from searchers, thereby improving CTR (click through rate).

SEO best practice for writing title tags

  1. Keep the length between 55 and 65 characters (Max 512 pixels)
  2. Ensure that your title tag accurately describes the page’s content
  3. Use the page’s primary keywords at the start of your title tag
  4. Each title tag must be unique for each page
  5. Include an enticing a call to action
  6. Avoid repeating keywords

Where does my title tag go?

  • In <head> section of the HTML code.
  • Most CMSs – including WordPress – have a field where you can easily add your title tag.


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About Steph Von der Heyde

Our resident wordsmith’s love of digital lured her over from advertising to the online space, where she fell in love with content marketing. Since coming to the online world Steph has made her mark on all outgoing CleverClicks copy and is passionate about using words to build brands. Her obsession with the writing is rivaled only by her love of trail running, yoga and green juice. When she’s not submerged in content strategy you’ll find Steph in Downward Dog.

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