Google’s SERPs (Search Engine Results Pages) have undergone many changes over the years. Some of them big and some of them small, but all of them have influenced the way we search and the way we optimise our websites today.

With that in mind, we thought it’d be fun to take a look at some of Google’s major SERP changes  over the last decade – from 2006 to today in this fun interactive infographic.

How many of these SERP phases can you remember?

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About Anika

Anika is our digital marketing creative and social media guru, with a passion for everything design and user experience optimisation. She's passionate about strategising new campaigns and utilising her knowledge of the psychology behind the consumer’s journey.

Outside the office she spends most of her time outdoors or trying to be the ultimate master chef.

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