Many WordPress users are having second thoughts about WordPress due to the rise in other priorities such as site speed and multichannel distribution. For this reason, it is driving enterprises to hybrid content management systems (CMS). 

A content management system is used by businesses to manage their web content by creating, editing and publishing their content. CMS typically store content in a database and displayed in a presentation format. Most CMS businesses were built as single purpose tools, such as WordPress.

WordPress was developed in 2003 as an open-source blogging platform which is now being used for everything from massive corporate sites to ecommerce sites, additionally, WordPress owned 65% of the CMS market. 

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WordPress has made admirable progress since it began as it nearly democratised web publishing while remaining versatile due to its developer ecosystem which is responsible for nearly 60,000 plug-ins. WordPress is able to be responsive to trends because of this ecosystem. Features often start as plug-ins but as they become popular, it is later written into the WordPress platform. 

While every strength has a weakness, this weakness is code bloat. It slows down the loading speed of pages and thus hinders high search engine ranking – which is the complete opposite of what SEO experts want to accomplish by focusing on core web vitals. Although the vast ecosystem of plug-ins are beneficial, it brings a number of security vulnerabilities. 

Merging the above with SEO experts needs to deliver content on time to a range of platforms, and it will be clear as to why many businesses are looking for alternative sites to the ‘traditional’ CMS. 

WordPress has a similar value proposition to a customer data or digital asset management platform, however, it serves as a storehouse for a business’s content which mostly consists of text but also includes images and other content formats. This platform is meant to be the ‘single source of truth’ for content marketers as it includes an application programming interface that allows content to be delivered to any channel because of the CMS. 

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Why should you care?

Most businesses or websites online use WordPress as their CMS, however if users feel the single purpose tool is lagging their page speed which will affect their search engine rankings most users will opt for another tool. The real question is which other CMS platform would users gravitate towards and how does it differ from WordPress. 

Tags: digital marketing, Wordpress