With the internet at the fingertips of most people nowadays, we can find the answers to any questions we may have online – about (almost) anything!

Whether you’re researching a brand or product, looking for tips and tricks, or just wanting to expand your knowledge about a particular subject, the content is likely to be found online.

Back in the day we may have used two or three words to conduct an online search; but today we use more words, even full sentences (especially with voice search), and are confident that the search results will satisfy our intent – most of the time.

In 2015, Google introduced the SERP feature known as People Also Ask that displays frequently asked questions related to your search, along with its answers (that are pulled from the world wide web). Most of the time they’re interesting questions you’d like to know the answer to. And the cool (or annoying) thing is, the more you click to view an answer, the more related questions open beneath the SERP feature.

According to Rank Ranger’s SERP feature tracking tool, the number of People Also Ask appearances have increased dramatically over the last few weeks. A few SEOs have noticed the same thing.

Why you should care

Appearing in the People Also Ask SERP feature generally has a positive impact on clickthrough rate, driving more users to your website (depending on industry). These are likely to be top-of-the-funnel users, and a good opportunity to push them further down the funnel.

If you’re not a fan of having a bunch of FAQs and answers on your website because it may take up too much space, you can always make use of accordion design (expand/collapse) to keep things clean.

It’s also important to make sure that your FAQs are marked up with schema markup, which tells search engines that the content you’re marking up are frequently asked questions.

Tags: clickthrough rate, organic traffic, people also ask, rich results, serp features