SEO statistics and trends are off the charts in the last year due to the COVID-19 Pandemic. 

Here are some trends and statistics for organic, mobile, local, voice and keyword search to see how drastically things have changed in the digital marketing world. 

Is your digital marketing strategy prepared for all these changes?

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Organic search:

  • The first 5 organic results in the SERPs account for 67.6% of all clicks (Zero Limit Web) https://www.zerolimitweb.com/organic-vs-ppc-2021-ctr-results-best-practices/
  • 90.63%: The percentage of pages that get no organic search traffic from Google. (Ahrefs) https://ahrefs.com/blog/search-traffic-study/
  • 8.7: The average number of organic desktop search results that Google shows on page 1. (SearchMetrics) https://pages.searchmetrics.com/rs/656-KWJ-035/images/Searchmetrics-Study-Universal%20Search-2018-US.pdf
  • Organic search results that rank on page 1 of Google contain an average of 1,890 words. (Backlinko) https://backlinko.com/search-engine-ranking
  • The first organic listing on mobile receives 27.7% of clicks, versus 19.3% of clicks on desktop. (SEOClarity) https://www.seoclarity.net/mobile-desktop-ctr-study-11302/

Mobile search:

  • 52.2% of all website traffic worldwide comes from mobile phones. (Statista) https://www.statista.com/statistics/241462/global-mobile-phone-website-traffic-share/
  • Nearly 3/4th of all mobile searches result in the user taking an online action, generally within an hour. (Brainvire) https://www.brainvire.com/80-mobile-marketing-statistics/
  • 47% of consumers expect a web page to load in 2 seconds or less. (Neil Patel) https://neilpatel.com/blog/loading-time/
  • 40% of searchers have turned to a competitor’s site after a bad mobile experience. (Google) http://www.themobileplaybook.com/en-us/#/chapter2_1
  • 51% of smartphone users have found a new company or product when searching on mobile (Google) https://www.thinkwithgoogle.com/marketing-strategies/search/being-there-micromoments-especially-mobile/

Local Search:

  • 76% of people who search on their smartphones for something nearby visit a business within a day. (Think With Google) https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-search-trends-consumers-to-stores/
  • 88% of consumers trust online reviews as much as they trust personal recommendations (Search Engine Land) https://searchengineland.com/6-local-seo-stats-every-online-marketer-needs-know-226562
  • 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (HubSpot) https://www.hubspot.com/marketing-statistics
  • 13 minutes and 45 seconds: The time an average consumer spends reading reviews before making a decision. (BrightLocal) https://www.brightlocal.com/research/local-consumer-review-survey/
  • 97% of people learn more about a local company online than anywhere else. (SEO Tribunal) https://seotribunal.com/blog/stats-to-understand-seo/#local-seo-facts

Voice Search:

  • 40.7% of all voice search answers come from a featured snippet. (Backlinko) https://backlinko.com/voice-search-seo-study
  • Voice search results typically load in 4.6 seconds, which is 52% faster than the load time of the average page. (Backlinko) https://backlinko.com/voice-search-seo-study
  • Websites with strong link authority tend to rank well in voice search (Backlinko) https://backlinko.com/voice-search-seo-study
  • Mobile voice searches are 3x more likely be for something local than text searches (Search Engine Watch) https://www.searchenginewatch.com/2013/09/26/how-will-voice-search-change-seo-for-local-stores-global-enterprises/
  • 27% of the entire world population is voice searching on mobile devices. Globally, out of 3.50 billion smartphone users, over 1.1 billion smartphone users will use voice technology once a week – at least! (Backlinko) https://backlinko.com/voice-search-seo-study

Keywords: 

  • 70.87% of keywords with more than 10,000 monthly searches consist of only one or two words. (Ahrefs) https://ahrefs.com/blog/long-tail-keywords/
  • Around 8% of search queries are phrased as questions. (Moz) https://moz.com/blog/state-of-searcher-behavior-revealed
  • The first 5 organic results in the SERPs account for 67.6% of all clicks (Zero Limit Web) https://www.zerolimitweb.com/organic-vs-ppc-2021-ctr-results-best-practices/
  • Long-tail keyword searches have a click-through rate 3% to 5% higher than generic searches. Smart Insights) https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/
  •  ‘Facebook’ is the most searched keyword on Google, followed by ‘YouTube’ and ‘Amazon.’ (Ahrefs) https://ahrefs.com/blog/top-google-searches/
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