Tired of contradictory digital marketing advice? We don’t blame you! It’s hard to cut through the noise and clutter to find relevant digital insights you can trust.

Luckily, data doesn’t lie, so we’ve given it to you here in the baldest of ways: facts and figures.

Find insights on organic search, mobile and voice search, local search and more – and make up your own mind about what’s important.

Below are digital marketing statistics courtesy of Hubspot Statistics.

HubSpot have released their Ultimate List of Marketing Stats for 2017, filled with all the new data and trends on everything digital marketing. We’ve taken the best bits and pieces focused on SEO including trends in organic search, mobile search, voice search and local.

 

 

Organic Search

  • Half of all search queries are at least 4 words long
  • 72% of marketers believe that relevant content creation is the most effective tactic in SEO

The #1 Result:

  • On average, the result in position #1 on Google contains 1,890 words.
  • The first position on Google search results on desktop has a 34.36% clickthrough rate.
  • The first position on Google search results on mobile has a 31.35% clickthrough rate.

 

Mobile Search

  • More Google searches are made on mobile than on desktop in 10 countries including the United States and Japan.
  • 65% of smartphone users say that when searching on mobile, they look for the most relevant information regardless of the company providing it.

 

Voice Search

Monthly Usage:

  • 37% use Siri
  • 23% use Microsoft’s Cortana AI
  • 19% use Amazon’s Alexa AI
  • 19% of people use Siri every day
  • 20% of search queries on Google’s mobile app and on Android devices are voice searches

Why people use voice search:

  • 43% of users prefer voice search because they say it’s quicker than using a website or app.
  • 21% of users prefer voice search because they don’t like typing on their phones.

 

Local

  • 50% of people who search for something close by will visit the store within one day.
  • And 28% of people who search for something close by will purchase it.
  • 78% of local-mobile searches will lead to an offline purchase.

 

Reference:

https://www.hubspot.com/marketing-statistics

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About Anika

Anika is our digital marketing creative and social media guru, with a passion for everything design and user experience optimisation. She's passionate about strategising new campaigns and utilising her knowledge of the psychology behind the consumer’s journey.

Outside the office she spends most of her time outdoors or trying to be the ultimate master chef.

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