The number of people using search engines is growing each year and is almost comical.

Here are some insights, statistics and trends on organic search, mobile and voice search and local search to make up your own mind about what’s important for your digital marketing strategy.


Organic Search statistics for 2018

61% of marketers say improving their organic presence is one of their top inbound marketing priorities (HubSpot, 2018) (Source:

70-80% of search engine users focus on organic results (MarTech, 2018) (Source:

It’s estimated that organic search is about 5.66 times better than paid search ads. (New Media Campaigns, 2018) (Source:

Including a video in a post increases organic traffic by 157%. (Search Engine People, 2017) (Source:

Local SEO statistics

72% of people who perform a local search visit a store within 5 miles of their location.

61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.

38% have searched for a local business at least once per month    

86% of people look on Google Maps for a local business.

38% of people ar put off if no map or address is displayed on the site

76% of consumers prefer shopping in physical stores during holiday season

Mobile Search

96% of mobile search traffic is driven by Google. (Jody Nimetz Co., 2018) (Source:

52.2% of all worldwide traffic was through mobile phones (Statista, 2018)

79% of consumers say they’re more likely to visit and share a mobile site if it’s user friendly

Travel-related searches, “tonight” and “today” have grown 150% on mobile over the past two years

53% of mobile devices are paid search clicks. (Aumcore)

It’s estimated that mobile ad spend will reach $176 billion in 2020. (Statista)

Mobile ads are expected to amount to 72% of all U.S. digital ad spend by 2019 (MarketingLand)

84% of Smartphone shoppers use their phones while in a store. (ThinkWithGoogle)

69% of consumers between the ages of 18 – 39 use their mobiles to research products before they purchase (Aumcore)

According to Statista the global mobile population amounted to 3.7 Billion unique users in January 2018 (Statista)

Voice Search

Earlier this year Google announced that they will be adding an audio dimension to their search results, once this starts happening, it’ll provide businesses with another way to be featured and found in the search results.

Google is serious about voice recognition, here’s what we know so far:

According to comScore 50% of all searches will be done by voice by 2020.

According to Technavio the voice recognition industry will be worth $601 million by 2019.

There were an estimated one billion voice searches per month as of January 2018 Alpine.AI.

52% of people keep their voice speakers in their living rooms, 25% keep them in their bedrooms, 22% keep them in their kitchens.Google.

1 in 4 shoppers used voice assistants in their holiday shopping during the 2017 season CTA.

72% of people who own voice speakers say that their devices are used as part of their daily routines Google.

35.8% of millennials use digital assistants at least once a month eMarketer

25% of individuals ages 16-24 use voice search on mobile Global Web Index.

Google Assistant released new bilingual features for bilingual homes and businesses

The Google Assistant is now available on more than 400 million devices

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About Anika

Anika is our digital marketing creative and social media guru, with a passion for everything design and user experience optimisation. She's passionate about strategising new campaigns and utilising her knowledge of the psychology behind the consumer’s journey.

Outside the office she spends most of her time outdoors or trying to be the ultimate master chef.

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