Did you know that, when it comes to search marketing, calls placed via PPC ads convert 3 times better than web clicks?
It’s no surprise then, that the Google Adwords overlords have been hard at work, thinking up for ways to drive more calls to their consumers – and they’ve done it with Call Bid Adjustments.
Call Bid Adjustments, which are now officially rolling out, will enable you to control how frequently the click-to-call option appears in your search ads.
This means you can show call extensions more often by raising your bid, thereby driving more high-value calls.
Why Should You Care?
Calls convert better than web clicks, so being able to raise your bids on click-to-call ads for your most valuable keywords will boost the number of calls (and, thus, conversions) you get.
Call bid adjustments are available exclusively in the new AdWords experience, which will roll out to all advertisers by the end of the year.
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About Steph Von der Heyde
Our resident wordsmith’s love of digital lured her over from advertising to the online space, where she fell in love with content marketing. Since coming to the online world Steph has made her mark on all outgoing CleverClicks copy and is passionate about using words to build brands. Her obsession with the writing is rivaled only by her love of trail running, yoga and green juice. When she’s not submerged in content strategy you’ll find Steph in Downward Dog.