This week, SEOs and webmasters learned that Google want your mobile and desktop pages to be “fully equivalent in content & functionality, regardless of indexing.”

This came out of a Twitter conversation between Google’s John Mueller and a number of webmasters who were begging for a mobile-first indexing timeline (following Google’s suggestion that you should do your m-dot to responsive migration before the mobile first index).

Mueller replied with:

“The mobile pages should be fully equivalent in content & functionality regardless of indexing.” He added:”Why wait to fix?” implying that those who don’t do it will end up having to fix it later on.

Why Should You Care?

This is an interesting confirmation, as many companies are still under the impression that they can get away with a different or scaled down version on their sites on mobile – as long as it’s mobile friendly.

This is not the case and Mueller has just confirmed it. While there are certain differences you can have between your mobile and desktop sites (like collapse & expand sections, for example), your content and overall functionality needs to be the same on both.

This is yet another mobile warning shot that should be heeded by all those not paying enough attention to their mobile sites. The time to act is now. As Mueller says, why wait to fix?

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About Steph Von der Heyde

Our resident wordsmith’s love of digital lured her over from advertising to the online space, where she fell in love with content marketing. Since coming to the online world Steph has made her mark on all outgoing CleverClicks copy and is passionate about using words to build brands. Her obsession with the writing is rivaled only by her love of trail running, yoga and green juice. When she’s not submerged in content strategy you’ll find Steph in Downward Dog.

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