For many consumers, reviews are the clincher when choosing the company they want to do business with. To this end, Google has officially announced that business owners will be able to showcase positive customer reviews via their Google Posts.

Google My Business will automatically suggest client testimonials for your Google Posts based on the most recent reviews left for your business that received a 4 or 5-star rating. These suggestions will show up when signing into GMB or via email notifications.

Marketers will be able to optimise these review posts before publishing, and the posts can also include CTAs to increase conversions. Below is an example of what these posts will look like:

Why Should You Care?

This feature offers businesses an easy way to showcase positive client feedback. It will not only increase visibility to your local listings in Google search, but also improve your overall online presence by essentially displaying your happy customers.

For any business to thrive online in a competitive market also means to have a strong online reputation. Most customers who search for a specific product or service online will compare various businesses that falls under their desired category. Therefore their purchase decision will strongly rely on positive customer feedback.

Happy customers lead to new customers!

Find out more about this exciting new feature on Google My Business.


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