On Thursday, Google Ads showcased some of its latest upgrades at the SMX conference in NYC. Among the latest triumphs were two new click-to-message features: email forwarding and automatic replies.

If you need a refresher, click-to-message is an optional ad extension that allows users to do just that; message you right from the ad itself. See below.

The New Features:

  1. Email Forwarding:

The email forwarding feature allows “texts” that customers send from click-to-message ads to be delivered to you as an email.

It means advertisers don’t have to provide a phone number to use message extensions, they can just use their email address, and the experience on the users’ side won’t be any different.

  1. Automatic Reply:

Advertisers will also be able to set up automatic responses to send to users who contact them via click-to-message.

For example, “Thanks for getting in touch, we’ll call you back within the next few hours!”

Why Should You Care?

Google says that 65% of consumers use messaging to connect with a business, especially to complete tasks like getting information about a product or service, or to schedule an in-person appointment.

If you haven’t been using click-to-message extensions it’s probably because you haven’t got a text-enabled company phone set up, or because you’re worried you won’t be able to handle the 24/7 messaging expectations. Well, poof! Those problems have just disappeared.  

Enabling click-to-message is likely to improve your CTR, and it’s also a much easier way for your customers to get in touch with you on mobile – never a bad thing.  

These new features will be available in the next few weeks; just in time for holiday sale season.


About Steph Von der Heyde

Our resident wordsmith’s love of digital lured her over from advertising to the online space, where she fell in love with content marketing. Since coming to the online world Steph has made her mark on all outgoing CleverClicks copy and is passionate about using words to build brands. Her obsession with the writing is rivaled only by her love of trail running, yoga and green juice. When she’s not submerged in content strategy you’ll find Steph in Downward Dog.

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