Google has made some pretty cool upgrades to GMB (Google my Business) recently. Some of what’s new includes adding more noticeable logos, adding cover photos, creating short ‘@names’ and allowing businesses to instantly reward their customers for following their GMB profiles.
Another interesting point is that Google have said they’ll be creating digital and physical ‘badges of honour’ to help customers find businesses which are highly rated on GMB.
They announced that they’ll be highlighting the top 5% of businesses in a particular category with the “Local Favourite” badge, which will likely boost click-throughs and visits. Details on the recognition categories are going to be announced in the next few months, so keep an eye on this space. You definitely want one of those badges!
Why Should You Care?
In general, GMB profiles are coming closer to functioning as actual websites and, increasingly, like social media profiles too.
What’s more, your customers are using the information in your GMB profile to make decisions on which vendors to choose, so it really matters that your profile is up to date and fully optimised.
Finally, having good GMB customer ratings matters more than ever before, and as a marketer or business owner, it’s important for businesses to take advantage of the relevant GMB features or risk being left behind by competitors.
Google advises “More descriptive profiles not only help consumers quickly find the business that best suits their needs, but also help businesses stand out and express what is unique about them.”
To learn how you can quickly optimise your GMB profile, pop us a mail, or see this helpful post.
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About Steph Von der Heyde
Our resident wordsmith’s love of digital lured her over from advertising to the online space, where she fell in love with content marketing. Since coming to the online world Steph has made her mark on all outgoing CleverClicks copy and is passionate about using words to build brands. Her obsession with the writing is rivaled only by her love of trail running, yoga and green juice. When she’s not submerged in content strategy you’ll find Steph in Downward Dog.