The big announcement was made last week, which will see Facebook premiere their own original TV shows, branded content, as well as Youtube-esque content.

“Watch” looks to be a really great medium for video publishers to find their voice and create an audience for their brand.

The upgrade means that Facebook will be competing with the likes of Netflix and Amazon, by hosting their own TV series, created by media partners.

Users will also have an improved section on Facebook (from the current ‘videos tab’) dedicated to video, which will be categorize based on what’s popular, what their friends are watching – all that stuff.

And the benefit for Facebook? The videos are going to drive massive ad revenue, which will be shared between themselves as well as the video creators.

(The feature has been officially rolled out to a small number of users in the US, with the aim of eventually providing global accessibility).

Why should you care?

Facebook has been a force to be reckoned with for a long time now, and they’re not slowing down anytime soon. They’re consistently giving users more reason to engage, interact, and live on Facebook. New research has found that over 1.33 billion people around the world use Facebook on a daily basis.

So if you’re not already experimenting with Facebook’s incredibly powerful targeting functionality, and improving your team’s skills in that regard; this is another reminder that Facebook is only getting bigger and better, so perhaps you should reconsider when you’re going to bring Facebook into your digital marketing strategy.

You can check out Facebook’s announcement here.

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About Steph Von der Heyde

Our resident wordsmith’s love of digital lured her over from advertising to the online space, where she fell in love with content marketing. Since coming to the online world Steph has made her mark on all outgoing CleverClicks copy and is passionate about using words to build brands. Her obsession with the writing is rivaled only by her love of trail running, yoga and green juice. When she’s not submerged in content strategy you’ll find Steph in Downward Dog.

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