If you think creating video content is beyond you, think again. Contrary to most “beginners” guides you’ve probably read, you actually don’t need a whole heap of expensive equipment to get started.

video camera

We started with 3 things (a camera, a mic and a pulse) and 0 expertise and we’re here to tell you that it doesn’t have to be an over-complicated affair. You just need to be willing to get started.

Here are some examples of our first videos:

Benefits of video content:

Why should you be investing your time into video? Well, the statistics are pretty convincing…

So you see, it’s time to get over your video phobia. Here’s the common concerns and how to overcome them:

No Studio…

A designated video room or space is awesome, but it’s also not critical. We started by simply moving some plants into a space in our office with a nice blank stretch of wall.

If you don’t have a suitable stretch of wall, no problem, you can also use a Seamless Paper backdrop and move your ‘studio’ anywhere. These are relatively cheap and available on Amazon or at any photography shop.

filming in a studio

No Lights…

Lighting is really expensive and, while they do add a professional sheen to you videos, there’s a lot you can do with normal lighting before you go and invest a whole in the pro stuff.

Natural sunlight works really well, so being next to a window or in a bright room can look really good. For best results, try mornings and afternoons as midday light can be a bit flat.

If you don’t have access to natural light, there are good quality light bulbs you can install in your standard lighting that will make all the difference. Read this article for more info on how to choose them.

natural light

No professional videographers…

We also started with 0 video editing skills, and we’ve come a long way! Luckily, there are many cheap tools that make the editing process relatively simple:

No professional presenters…

If you can speak, you can make a video.

Our tips:

  • Put your speaker notes on whiteboard that’s positioned behind the camera.
  • Try not to write a full script for yourself – it sounds much more natural if you just talk to a few bullet points.
  • Don’t try to do the whole clip in one take. Rather do it section by section and edit the best takes together.
  • Have fun with it – smiling, laughing and even funny mistakes can add to the charm of the video, don’t get too serious with it.

whiteboard speaker notes

No fancy camera…

You don’t need a professional camera to make a great video. Unless you’re filming an HD movie, any camera that shoots in 400d is more than adequate. We use a Canon EOS 700D.

If you’re in a pinch you can even buy a lens for your phone camera that’ll take it up to nearly professional quality.


Our number #1 tip is that sound quality is more important than the image quality, so if you’re going to spend money on everything, invest in a good mic.

No intro/background music…

Music makes videos awesome – and you can get it free! There are plenty of royalty-free music sources out there, you just have to click and download. Here’s a great place to start:


So you see, making videos is not as difficult or expensive as you might think. If we did it, so can you. The key is to start small and learn by doing.

desktop and Gopro

Tags: , , , ,


About Anika

Anika is our digital marketing creative and social media guru, with a passion for everything design and user experience optimisation. She's passionate about strategising new campaigns and utilising her knowledge of the psychology behind the consumer’s journey.

Outside the office she spends most of her time outdoors or trying to be the ultimate master chef.

Stay In The Know


Cut the clutter and stay on top of important news like this. We handpick the single most noteworthy news of the week and send it directly to subscribers. Join the club to stay in the know…

Leave a reply

Your email address will not be published. Required fields are marked *