The era of online advertising is here, and it’s conversational.
Google’s baby, AdLingo are introducing a new format of ads, one where chatbots (and other conversational tools) can be integrated; meaning you can click on an ad and immediately start chatting about what you’re seeing.
This allows customers to ask questions, provide feedback or find out more without having to navigate to the brand’s website – they just have to tap on the ad itself.
Have a look at the video:
Why Should You Care?
Conversational marketing is growing fast. Conversational assistants are standard on most websites and many millennials count chatbots as some of their closest friends.
In a world where customers want instant responses, integrating chatbots into advertising make a lot of sense. The easier you can make the conversion process and the more customised you can make the user’s experience, the better.
These conversational ads allow your customer to cut out the effort involved in contacting you while also allowing you to gather great data about the volume and type of responses your ads elicit. What’s not to love?
To find out more, visit https://adlingo.com/
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About Steph Von der Heyde
Our resident wordsmith’s love of digital lured her over from advertising to the online space, where she fell in love with content marketing. Since coming to the online world Steph has made her mark on all outgoing CleverClicks copy and is passionate about using words to build brands. Her obsession with the writing is rivaled only by her love of trail running, yoga and green juice. When she’s not submerged in content strategy you’ll find Steph in Downward Dog.