If you’ve ever tried your hand at Adwords, you’ll know that some of the keywords can be fiendishly expensive. What’s your guess for most expensive Cost Per Click?

Google will earn more than 70 billion USD in revenue this year (2016), and 97% of that will be generated by a little thing called Adwords.

With that in mind, we thought we’d take a look at the most expensive keywords you can bid on in Australia (and around the world).


Pretty interesting hey? Chances are there were a couple of surprises in there for you. Hopefully, you’ll be feeling a lot better about what you’re having to pay per click!

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About Steph Von der Heyde

Our resident wordsmith’s love of digital lured her over from advertising to the online space, where she fell in love with content marketing. Since coming to the online world Steph has made her mark on all outgoing CleverClicks copy and is passionate about using words to build brands. Her obsession with the writing is rivaled only by her love of trail running, yoga and green juice. When she’s not submerged in content strategy you’ll find Steph in Downward Dog.

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