Want to know some interesting stats?

Social media is still a fascinating entity for marketers – all those visitors, all that interaction, all those potential customers just waiting to be found!

As many of you have no doubt discovered, however, being successful as a brand on social media is more difficult than it sounds.  It requires a deep understanding of your audience and how they like to interact on your platform of choice.

With that in mind, here are 20 statistics every marketer should know before embarking on their social advertising campaign in 2017:

socialfacts2

See our resources below:

Social Media Update 2016

https://marketingland.com/facebook-usage-accounts-1-5-minutes-spent-mobile-171561

 

Methodology

Twitter reports Q3 2016 revenue of $616 million, up 8% YoY; 317 million MAU, up 3% YoY

https://socialpilot.co/blog/125-amazing-social-media-statistics-know-2016/

https://www.wordstream.com/blog/ws/2017/01/05/social-media-marketing-statistics

https://www.facebook.com/business/news/brand-videos-in-audience-network

https://www.telegraph.co.uk/travel/food-and-wine-holidays/The-most-Instagrammed-foods-around-the-world/

 

 

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About Anika

Anika is our digital marketing creative and social media guru, with a passion for everything design and user experience optimisation. She's passionate about strategising new campaigns and utilising her knowledge of the psychology behind the consumer’s journey.

Outside the office she spends most of her time outdoors or trying to be the ultimate master chef.

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