REPORTING:

Does your SEO report include:

Year on year organic traffic performance?	Yes No Idea No
Year on year organic conversion performance?	Yes No Idea No
Performance of organic conversions?	Yes No Idea No
Branded versus non branded traffic & conversions?	Yes No Idea No
High performing landing pages?	Yes No Idea No
Underperforming pages?	Yes No Idea No
How many keywords in the top 10 have improved or declined?	Yes No Idea No
The monthly search demand for your primary keywords?	Yes No Idea No
A content performance report?	Yes No Idea No
How well your site visibility is improving in relation to your competition?	Yes No Idea No

LINK BUILDING:

Do you know:

How many backlinks have been acquired for your site?	Yes No Idea No
Which domains are linking to you?	Yes No Idea No
Whether your links are from relevant domains?	Yes No Idea No
Are the linking sites helping your rankings?	Yes No Idea No
Are the links within Google’s guidelines?	Yes No Idea No
Does your SEO company comment on other blogs as a source of links?	Yes No Idea No
If some of your links were paid for?	Yes No Idea No
Is your SEO agency exchanging links with other domains?	Yes No Idea No
Are most of the links to your domain from directories?	Yes No Idea No
If your SEO agency links to your site using websites that they own or manage?	Yes No Idea No

DIRTY TRICKS:

Has your SEO agency recommended or implemented any of the following:

Using keywords in your domain name/s?	Yes No Idea No
Creating multiple domains with the same or similar content?	Yes No Idea No
Including long lists of keywords on a page?	Yes No Idea No
Hiding text from the user?	Yes No Idea No
Creating keyword focused pages just for ranking?	Yes No Idea No
Using content from other sites without accreditation?	Yes No Idea No
Linking out to unrelated websites?	Yes No Idea No
Publishing automated content on your website?	Yes No Idea No

TECHNICAL SEO:

Does your SEO agency:

Regularly fix broken links?	Yes No Idea No
Redirect dead pages?	Yes No Idea No
Add content to thin pages?	Yes No Idea No
Improve pages load speeds?	Yes No Idea No
Ensure the site is optimised for all devices?	Yes No Idea No
Test forms to ensure they are functioning & converting well?	Yes No Idea No
Report on pages with high bounce rates or low user engagement?	Yes No Idea No
Ensure titles & meta descriptions accurately reflect each page’s content	Yes No Idea No
Ensure URLs are short and concise?	Yes No Idea No
Ensure copy is unique & free of errors?	Yes No Idea No
Ensure pages are well structured with a clear hierarchy?	Yes No Idea No
Ensure the site is easily navigable from menus?	Yes No Idea No

CONTENT:

Does your SEO agency:

Regularly create fresh content?	Yes No Idea No
Encourage regular updates on your blog?	Yes No Idea No
Track and measure content performance?	Yes No Idea No
Promote your content?	Yes No Idea No
Include images and other media in your content?	Yes No Idea No
Take steps to increase your social media presence?	Yes No Idea No
Create content for users, not just Google?	Yes No Idea No
Optimise your content for local search?	Yes No Idea No
Create content offers for customers to download?	Yes No Idea No
Use videos, graphics and a varied range of content?	Yes No Idea No
Create content to assist with link building?	Yes No Idea No
Send all content to you to approve before they publish it?	Yes No Idea No
Own the copyright to all the content?	Yes No Idea No

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