Welcome to the Online Marketing Secrets for Small Business Podcast where you will learn online marketing tips & strategies, from the experts who have been there, done that, got the t-shirt, and in some cases, even written the book.

18. Writing Awesome Ad Copy For Google AdWords

Listen in, as we get DEEP into your prospects psyche with Google AdWords legend Howie Jacobson, where you will learn:

  • how to tap into your intuition to understand your prospects’ fears, hopes and dreams;
  • The objective of the ad copy vs a landing page;
  • how to write ad copy that avoids the ‘sea of sameness’.

16. Google AdWords
Quality Score

If ever Google AdWords had a magical ingredient that needed understanding it is “Quality Score”.

What most people don’t realise is the direct relationship your Quality Scores have on your profits.

Join us for this chat about what Quality Score means to your account, how to analyse it, and most importantly, how to master it.

And who better to discuss the inner workings of Google AdWords Quality Score, than the founder of the hugely successful pay per click Twitter community #PPCChat, regular conference speaker, and Director of Paid Search at Exclusive Concepts Matt Umbro.

Matt was also named by Trada.com as one of the top 10 people worldwide that you need to follow to learn more about the ins and outs of PPC.

14. The New Google Analytics Interface

The new Google Analytics interface has some incredible new functionality to help you make better marketing decisions.

And who better to discuss these recent changes with than founder of the Google Analytics User Conference (GAUGE Con) in the US, published author, and Google Analytics Certified Partner, Caleb Whitmore.

Listen in as we talk flow visualisation, multi-channel funnels, user interface changes, custom reports, dashboards and a whole lot more.

I know you will like what you hear, so be sure to read more about his company Analytics Pros, follow him on Twitter @analyticspros, and if you want to learn more, buy his book, we did, and it’s damn good!

12. Using Google Analytics for Google AdWords

Nick Iyengar lead the Google Analytics “Guru Team” at Google in Mountainview, and before that, managed tens of millions of dollars of AdWords spend consulting with Google’s biggest customers.

Now he consults with Cardinal Path, one of the largest Analytics companies in the world. Having been both inside the big Googzilla and now an external consultant, it gives him a very interesting perspective.

So who better than to talk about how to get great insights from Google Analytics to turbo charge your AdWords campaigns?

He shares some very smart strategies. So listen in.

10. Google AdWords Tips & Tricks (Part 2)

Stasia Holdren has trained over 5,000 people to improve their returns from the incredible advertising machine called Google AdWords.

Like all gifted trainers, she is great at simplyfing the complex. Google think so too.

They got her to develop the original Seminars for Success curriculum, and have endorsed her to train AdWords users, which she has been doing for over 5 years.

Listen to the interview for a review of some really important campaign settings you need to know about, as well as some of the newer functionality Google has recently introduced.

8. Facebook Marketing for Businesses

It seems everyone is talking about Facebook marketing these days. But what really is everyone so excited about and how should you go about developing a Facebook marketing plan?

Who better to discuss this topic than award winning B2B marketing expert & Facebook marketing expert Paul Dunay.

He’s author of the recently published Facebook Marketing Guide for Dummies. In fact, he’s published four books now. If Paul’s views on the future of marketing in Facebook don’t get you fired up, I don’t know what will.

7.  Online Marketing Strategy

Listen to this great discussion with online marketing legend Mary O’Brien on how to tackle your online marketing strategy.

Mary has been involved in online marketing since the 90’s (which is a life time in this field). She was part of GoTo.com who invented Pay Per Click advertising (no, Google didn’t invent PPC). She has trained over 4,000 people in her time at Yahoo, and now runs a wide variety of online marketing education services.

We cover a whole range of internet marketing areas including persuasive websites, SEO, PPC, email marketing, testing and more. And just as importantly, we talk about what order you should be doing things.

4. Google AdWords Tips & Tricks

Show Notes:
In this episode we discuss Google AdWords tips and tricks with Brad Geddes, a man who has been doing pay per click longer than Google themselves! He is author of the only Advanced book on Google AdWords, and is also the only Google endorsed trainer of the Advanced Google AdWords courses in the USA.

2. Search Engine Optimisation for WordPress

I’m very pleased to have Scott Hendison here today all the way from Portland in the U.S. Scott is CEO of Search Commander and SEO Automatic. He’s a popular keynote speaker on search engine optimization and nice to see that someone eats his own dog food. He ranks on the first page for internet consultant. Even a search from Australia, he still comes up on the first page which is quite impressive considering now there are 20 or so, 20 or 30 million competitors for that phrase. So thanks so much for joining us Scott.

17. Google AdWords
Match Types & Bidding Settings

Understanding Google AdWords match types and the various bidding settings can be the difference between life and death of your PPC campaigns.

Listen to this interview with a legend in the pay per click industry. He has built and sold a successful PPC agency. He has written multiple books on the topic, has written for almost every search news outlet, and has spoken at more search conferences than I’ve had breakfasts.

He was the resident PPC expert with the leading online marketing training service Market Motive, and hosted PPC Rockstars on Webmaster Radio for many years.

He is none other than David Szetela!

15. Search Engine Optimisation for 2012 post Penguin

The SEO world has recently been dealt a bit of a shock in the form of Google’s ‘Penguin’ algorithm update.

Learn what this means for your SEO in 2012 and what you should be focused on to dominate your niche online.

And who better to learn this from than well known Australian SEO expert Dan Petrovic?

Dan is founder of DejanSEO, a company he has built from scratch and which now has offices throughout Australia as well as in Europe. He is clearly extremely passionate and knowledgeable about white hat SEO.

Nice to see DejanSEO ranks in the top few results for the hyper competitive terms “Search Engine Optimisation” and “SEO”.

I feel he knows things about the link graph that would impress Matt Cutts himself….

13. Google AdWords Remarketing & Retargeting

emarketing or retargeting with Google AdWords is a huge opportunity for businesses. And who better to tell us how it’s done, than the expert to the experts.

Dave Booth spends a lot of his time flying around the world at Google’s request to teach agencies (who manage AdWords campaigns for a living) the intricacies of advanced Google AdWords.

He is also founder of one the largest pure play web analytics consultancies in the world, Cardinal Path.

Google do not endorse trainers very often. And having attended his training sessions myself, and now having interviewed him, it’s very easy to understand why Google like him so much.

He is super smart, extremely experienced and like all great trainers, has an uncanny ability to simplify complex topics.

11. Understanding Link Building
for SEO

Danny Dover lead the SEO team at SEOmoz, the world’s leading SEO software company. He was heavily involved in growing their blog readership to 100,000 readers PER DAY!

He was a big part of the success of Open Site Explorer (the best link analysis tool on the web). He has also spoken at SEO conferences all over the world.

His SEO Secrets book on Amazon is getting awesome reviews.

If you thought he would know a thing or 2 about SEO, you’d be right…

Listen to this great interview where we discuss how to do one of the most fundamental SEO activities – link building.

9. Ten Golden Rules of Internet Marketing

Jay Berkowitz is renown for his 10 Golden Rules of Internet Marketing.

He is a highly regarded online marketing expert who has been in the field longer than most. Listen to this fascinating interview as we discuss the 10 things YOU need to be doing to succeed online.

Jay is also founder of the popular (and free) Internet Marketing Club which provides great content and community to help improve your skills. Check it out.

7. Understand Google Analytics & Increase Your Website Leads

Justin Cutroni is one of the most respected analytics consultants around. He has written books on analytics and is one of the few Google Analytics trainers to be endorsed by Google themselves.

In this podcast, Justin shares some great tips, including:

  • Why Analytics is so damn important in the first place
  • How to setup Google Analytics properly
  • Understanding how your different online marketing campaigns are working & measuring ROI
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    How to tag links properly so you avoid common measuring problems
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    His favourite analytics reports
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    Some tips to getting your insights in less time
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    And plenty of other tips that will make your time spent listening very worthwhile

5. Google AdWords Display Network

The Google AdWords Display Network (formerly the Content Network) is a massive opportunity for online marketers to get quality traffic at a lower price than the search network – if you do it right.

In this episode we discuss with Shelley Ellis various tips tricks and general advice on getting the Display Network working for you. It’s a cracker of an episode.

3. Search Engine Optimisation Tools

My guest today is Dixon Jones. I met Dixon in the U.S. last year. He’s a bit of a legend in the search marketing industry having started his search marketing agency all of eleven years ago which is a life time in the online marketing world, in 1999. He’s based in the UK in Bedfordshire which is north of London and Dixon is a moderator of Web Master World, of the forum, one of the moderators.

1. Improving Website Conversions

I’m very excited about today’s show. With me is Brian Massey, CEO of Conversion Scientist. I met Brian at Pubcon in Vegas last year. It’s a conference on all things relating to online success. He presented one of his favorite topics: conversions. I remember the session very clearly. It was a very packed room – people were on the floors, they were standing at the back. There was such a great energy in the room. Brian was in his trademark white lab coat, which I believe he wears all over the place, and afterwards a lot of people said it was one of the best sessions in the conference.