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Philip Shaw
Founder & CEO
What being the CEO means:
My daily focus is happy clients, happy team, company vision, culture, & quality control. The buck stops here. If anything is not moving as fast or as well as you’d like, please tell me.
My "Why?"
I’m a recovering chartered accountant. I used to do consulting at an investment bank. Selling my soul. Back in 2007, I read a case study about a retailer who had closed his physical stores to sell online, primarily through Google. I could see the future. I resigned and started CleverClicks.
Career Highlight
Growing a digital marketing agency for over 17 years, with some of the highest client and staff retention rates around. I believe it’s because we fundamentally do what we say we will do, we truly care about relationships, and I’ve instilled a zero BS way of communicating with clients and the team. Some clients are still with us after 13 years.
If I wasn't doing digital
Teaching entrepreneurship to school kids.
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Lara De Angeli
General Manager
What being the General Manager means:
It means I make sure everything’s moving in the right direction, on time, on brief, and with purpose. The team reports to me, and I work closely with each of them to remove roadblocks, keep priorities aligned, and ensure we’re delivering quality work that meets your goals. If there’s ever a question about timelines, processes, or what’s coming next, I’m here to give you clarity and confidence in the plan.
My "Why?"
After 20+ years in digital, I realised my true calling wasn’t being in the band; it was conducting it. I thrive on bringing structure to activities, connecting the dots, and ensuring great work happens without a hitch.
Career Highlight
Back in 2000, I led the launch of our first eCommerce site. It brought in over £2 million in its first year and sparked a love of mixing strategy with real-world results (plus, it made for a great story at every meeting after).
If I wasn't doing digital
Pro Golfer
Ireyan Weber
Head Of Client Results
What being the Head of Client Results means:
I’m responsible for putting ‘food on your table’. I know Return On Investment is everything and I’m driven by the knowledge that clicks, CTR, likes and followers mean nothing if you’re not getting sales and driving ROI.
My "Why?"
To make any digital marketing strategy successful, all you have to do is solve enough problems. And I’m a great problem-solver.
Career Highlight
Making it through the CleverClicks interview process.
If I wasn't doing digital
Travel the world with my partner and pets, working our way across the globe.
Cindy Kruger
Operations Analyst
What being the Operations Analyst means:
I love keeping things organised and making sure everything stays on track. I simplify workflows, keep an eye on progress, and make sure action items actually get done. I help the team stay aligned, plan effectively, and work efficiently, so everything runs as smoothly as possible.
My "Why?"
I love to improve processes, drive efficiency and the learning that comes with it. Working together as a team are essential for turning ideas into impactful results which is so rewarding, pushing us to grow and delivery better outcomes every time.
Career Highlight
I create clear SOPs that streamline operations, boost efficiency, and enhance teamwork, helping the team work smarter and stay aligned.
If I wasn't doing digital
Travelling.
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Phil Smulian
Head of Tech & AI
What being the Head of Tech & AI means:
My role is to make sure everything works. I also have a flair for coming up with creative solutions to new functionality, or technical requirements. As both an SEM expert and seasoned web developer with years of experience, I’m well positioned to help you with making sure the ship is floating and on the right heading. I’m also in the right gear to help you adopt new AI technology to streamline and empower your enterprise into the new era.
My "Why?"
I have run a digital agency of my own, and have discovered many technologies and systems through my time at Cleverclicks that fuel my unquenchable thirst for knowledge around making the web a better place.
Career Highlight
Some time in recent years, coinciding with the advent of generative AI in everyday life, it dawned on me that my only limitation is my own imagination. My unique challenges at Cleverclicks coupled with my own idea factory of a brain have created a formidable force.
If I wasn't doing digital
I would be building a health food enterprise.
Kelso Hannay
Digital Marketing Specialist
What being a Digital Marketing Specialist means:
I am responsible for planning, executing, and optimising online marketing campaigns to help businesses achieve their goals. This is achieved through increasing brand awareness, generating leads, boosting sales, and improving customer retention.
My "Why?"
II love the challenge that digital marketing presents every day. Marketing has changed so much over the last 15 years and businesses need to adapt to these changes by putting their brand and products where their consumers are.
Career Highlight
Helping a non-profit, ACFS, who feed needy children in Johannesburg, achieve their revenue and fund-raising goals through digital marketing efforts, including setting up successful Google Ad Grant campaigns.
If I wasn't doing digital
I would be working outdoors, my other passion is sport (specifically golf) and the outdoors.
Madison Quibell
Digital Marketing Analyst
What being a Digital Marketing Analyst means:
I support Project Owners by jumping in wherever needed, from link building and outreach to assisting with sales efforts. I’m committed to delivering high-quality work and being a reliable team player every step of the way.
My "Why?"
I love seeing the real impact our work has, whether it's helping a business grow or seeing a strategy come to life. It’s super rewarding to know that the work I do actually helps people reach their goals. Plus, I’m always learning something new, which keeps things exciting!
Career Highlight
I managed to secure 66 local citation links for a client in just a few hours. It was one of those wins that felt really satisfying. Seeing the impact made all the hard work worth it.
If I wasn't doing digital
I’d probably be out on a dirt track, chasing adrenaline as a motocross racer.
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Jason Bell
Digital Marketing Strategist
What being a Digital Marketing Specialist means:
I usually spend my days turning strategy into actionable deliverables and making sure my clients' websites work hard to rank where it matters. From audits to content strategies, I focus on getting SEO to deliver real results. Right now, I’ve paused the crawling and indexing and relocated to Thailand to train in Muay Thai.
My "Why?"
I’ve always loved the mix of creativity and data that comes with digital marketing. There’s something satisfying about testing ideas, tweaking performance, and seeing the results come in.
Career Highlight
Rolling out a combined SEO and Google Ads strategy that not only drove a significant uplift in traffic and conversions but also gave the business clear attribution across channels. We could see exactly which keywords were driving revenue, which meant we could shift marketing spend.
If I wasn't doing digital
Well, right now I’m not—so I guess the answer is Muay Thai. But when I’m back, it’s digital all the way.
Bernadine Schroer
SEO Specialist
What being an SEO Specialist means:
It means I help businesses get found online. I specialise in turning websites into high-performing digital assets through smart SEO strategy, on-page optimisation, and local SEO tactics. It’s part creativity, part data, and a lot of problem-solving.
My "Why?"
There is always another way, there is always another how — in life and in work. I bring that mindset to everything I do: no excuses, just smart strategies and better outcomes.
Career Highlight
Consistently helping clients reach page one — and often the top 3 — in search rankings through effective on-page optimisation and targeted keyword strategies.
If I wasn't doing digital
I’d probably be a pro boxer, boxing coach, or MMA/kickboxing coach — helping people push past limits and stay disciplined. Either way, I’d still be all about strategy, discipline, and impact.
Albert Klein
Google Ads Specialist
What being a Google Ads Specialist means:
As a Google Ads specialist, I manage all areas of your Google Ads account to ensure your budget is working as hard as it can by focusing on driving revenue, not just leads. Paid ads can either waste money or generate powerful returns depending on how well it’s managed, and that’s where I come in.
My "Why?"
Analyzing data, uncovering the stories they tell, and making data driven decisions have always been my passion. Using this skill to drive increases in revenue became one of my big motivators.
Career Highlight
Joining Cleverclicks - Working with a smart and committed team that keeps pushing and educating each other to be better each day is an absolute treat.
If I wasn't doing digital
I would spend my days doing guided Safari experiences in a nature reserve.
Our Business
CleverClicks is a Google AdWords Qualified Company.
We have featured in publications including The Sydney Morning Herald, The Age, The Daily Telegraph and My Business Magazine. Check out more of CleverClicks in the media.
If you’re looking for a speaker to educate and motivate businesses to succeed online, we’d love to be involved! We’re passionate about online marketing success and will talk our faces off about it whenever we get the chance. Head to our Speaking page to find out where we’ve presented and what we can do for you.
The only way to stay on top of our ever-changing industry is to attend the world’s top online marketing conferences and seminars. We make regular trips overseas to attend industry training and conferences.
CleverClicks is a member of the following associations: the Australian Web Industry Association, The Marketing Association of Australia and New Zealand, the Web Industry Professionals Association, and the Web Standards Group.
Our Blog
Learn something new today. Our blog serves up our fresh insights on our three greatest passions: digital marketing, business strategy and company culture.