Put some fire back into your SEO campaigns
We offer SEO strategy development for doctors and medical practices in Australia. Our consulting services cover a range of specialist topics relating to healthcare SEO, inbound marketing, content & social media marketing, link building and conversion optimisation for medical websites. Some of our SEO strategy services for doctors include:
Site Health & Penalty Assessment
A clean bill of health means the site is penalty-free and can be crawled, indexed and ranked effectively for targeted keywords. In our Site Health Check, we evaluate your medical practice website against key factors that may lead to poor performance in search engines. If the site is flagged for any critical items, we develop strategies to resolve these urgently and provide professional advice on how to avoid this in future. Factors we evaluate include: crawl and indexation issues, duplicate content, Google penalties and poor coding that may affect your healthcare website's performance.
Technical Consulting
When consulting on the site's technical SEO status, we evaluate your website against SEO technical best practices, incorporating factors such as information architecture and keyword optimisation for healthcare-related terms.
Social Media Consulting
Visibility and mentions within social media can deliver quality visitors and leads, increase brand credibility and influence search rankings. It's important for medical practices to manage social profiles in relevant spaces to promote the website and brand, use social platforms to share healthcare content, and engage in two-way communication with potential patients. We'll help you develop and implement a local SEO strategy that works for your Australian medical practice.
Content Strategy for Healthcare Professionals
Content serves many valuable purposes: to rank for relevant keywords, to attract social shares to reinforce credibility & thought leadership, and to nurture a loyal following. Having a healthy balance of various types of website content will drive conversions on your sales pages, attract shares and links on your informational content as well as nurture leads into conversions over time.
Backlink Profile Evaluation & Link Building Strategy
Backlinks (links from other sites to yours) have a major influence on top search engine rankings. The best practices are to create a diverse link profile of relevant, quality sites that exercise high levels of editorial control.
But that’s not all. Every website is different and we will adapt our consulting services to your individual business needs – leaving no stone unturned. When you engage with us you deal with an experienced and very human SEO expert, not just a trainee using a series of tools and consulting a checklist.
Trust us, it’ll be the most in-depth consultation you’ve ever had!
We serve healthcare practices throughout Australia, including major cities and regional areas. If you're outside these areas, we're more than happy to conduct our meetings digitally!
Contact us about our SEO Strategy Services for Doctors on (02) 8776 3221 or make an online enquiry.